International brand review: Bluemarlin creates branding for Wainwrights Honey

Bluemarlin has supported Tropical Forest Products in unifying its range of premium honeys with the new brand, Wainwrights Honey.

Blending a modern artisan aesthetic with vibrant creative energy, the new identity and packaging design tell a dynamic story of craft, community and commitment.

Wainwrights Honey has recently launched nationwide in select specialty grocers including Waitrose.

The Wainwright Bee Farm in the UK has been producing honey since 1974.

After a volunteer trip to Zambia working with traditional bark hive beekeepers, founder David Wainwright set up Tropical Forest Products.

It became the first UK company to import organic honey and beeswax from Africa and its development work in the region makes a real and lasting change to the livelihoods of beekeepers and their families.

The company’s efforts also contribute to the continued protection of the forest by the local communities who benefit from them.

Wainwright’s was in need of an identity that reflected its premium quality, communicated its rich brand story, and showcased its commitment to the traditional craft.

Strategic brand design agency Bluemarlin was tasked with articulating new positioning that reflected Wainwright’s unique place in the market and a harmonious brand approach that united artisanship, delicious flavour and global community.... More...

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