International insights: New premium yogurt range, Liberté Origins, set to transform category

Liberté, part of the General Mills group, has announced the landmark launch of three luxurious yoghurts in glass jars which are ideal for shoppers looking for an indulgent moment.

Liberté Origins will contain delicate ‘French style yoghurt’ served on top of three compotes made with real fruit -- Strawberry, Vanilla and Apricot.

All flavors come in a pack of two 135g glass jars (RSP: £2.50) and will be Liberté’s biggest launch into Tesco, launching exclusively on the 21 May in over 1,600 stocking points....

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