International Outlook: A smart move by implementing active beverage packs

Excess beverage packaging waste – such as coffee cups – has been a focal topic within the industry. However, a new recycling solution now aims to tackle this challenge.

It is estimated that 2.5 billion throwaway coffee cups are used in the UK every year by consumers buying coffee from chains and cafes with up to 7 million coffee cups being thrown away every day.

The main challenge to date has been the plastic film lining within the paper cups which has created approximately 25,000 tonnes of waste.

This means that the cups are rarely recyclable in normal depots and have to be put in special bins which are then sent to a dedicated recycling mill.

With less than 1 percent of these cups thought to be recycled, coffee chains have started their own in-house initiatives to encourage customers to reduce waste.

Dedicated bins were introduced in Starbucks last year for cup recycling and many stores opt for discounts when customers bring in their own reusable cup.

Most recently, Pret a Manger have doubled the discount they initially offered on a beverage.

The chain will now offer a 50p discount on hot drinks after the company introduced the measure, with CEO Clive...

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