L’Oreal, Alibaba Boost Efforts to Green Up Packaging in China

The world’s largest cosmetics company, L’Oreal, and Alibaba Group are upping their efforts to reduce waste by committing to use environmentally friendly packaging for all L’Oreal products sold in China within the next five months.

The agreement signed on Monday, which Alibaba positioned as part of its continuing efforts in New Retail, was witnessed by Chinese Premier Li Keqiang and French Prime Minister Edouard Philippe at the Great Hall of the People in China’s capital, Beijing.

Per the agreement, L’Oreal China pledged to decrease the use of plastic materials for all of its brands by switching to Forest Stewardship Council-certified sustainable paper and zipper paper cartons or paper adhesives.

The group also plans to use only 100 percent recycled boxes by the time this year’s 11.11 Global Shopping Festival arrives in November.

Jet Jing, the head of Alibaba’s B2C marketplace Tmall, said the goal of New Retail is not only to provide Chinese consumers with high-quality products in a fast and convenient manner, but also to create “green, healthy and sustainable social values.”

“The upgrade of consumption is both an upgrade in quality of life as well as consumer awareness,” he said. As Chinese consumers become increasingly green-minded, more and more...

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