L’Oreal turns to plant-based hair dye as natural cosmetics thrive

PARIS (Reuters) - L‘Oreal is launching its first wholly plant-based hair dye as cosmetics companies look to win over customers who are becoming increasingly wary of chemical ingredients.  The natural and organic beauty market was worth around $11 billion worldwide in 2016, consultants Ernst & Young said, adding that it was likely to double by 2024.

L‘Oreal believes the natural beauty market already stands at 24 billion euros ($28.2 billion) and is growing at 12 percent a year, said Marion Brunet, the international manager of L‘Oreal’s professional-products business.

“There’s very strong demand from women to move toward healthier formulas,” Brunet said, adding that a branch of cosmetics that used to be the preserve of more militant “green” consumers 15 to 20 years ago had spread across society. The vegan range, called Botanea, is sourced from three plants found... More...

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