Following its foray into the keg business, Asbury Park, N.J.-based Nitro Beverage Co. will make the leap into cans with the release of a three-SKU line of nitrogen-infused organic cold brew coffee.
As its name suggests, Nitro was founded in 2016 around the concept of building a product portfolio of nitrogen-infused beverages, which includes cold brew, kombucha, lemonade and tea.
COO Kareem Elhamasy told BevNET that he and his co-founders always had plans to move company into the ready-to-drink (RTD) market, and, after eight months of product development and ongoing upgrades to its production capabilities, it’s ready to start the first production run on April 9.
“We started with kegs just to mess around with different beverages, to see what works and what doesn’t,”...
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