Peet’s Coffee, The Original Craft Coffee, announced the addition of Peet’s Baridi Black Nitro Cold Brew to its line of bestselling, ready-to-drink (RTD) cold brew.
The debut of canned Peet’s Nitro Cold Brew perfectly translates the draft experience of nitro cold brew on-tap in select Peet’s coffeebars and on-premise partner locations for enjoyment on-the-go.
Nitro Cold Brew elevates the flavor profile of Baridi Blend, its cold brew base, with an infusion of nitrogen from unique widget technology within the can, to create an ultra-velvet cascade with a creamy finish.
“Our popular cold crafted beverages sold in Peet’s coffeebars continue to drive our innovation and are the inspiration behind our new canned Nitro Cold Brew,” Gretchen Koch, Director of Marketing and Innovation, Coldcraft, Peet’s Coffee says.
“Nitro was the logical next step after the successful 2016 launch of our bottled Cold Brews. Our new canned Nitro lets us further tap into this fast-growing cold brew category, which Nielsen shows has nearly doubled in the last year, with a true draft experience in a can.
We are excited for coffee fans to experience the physics of nitrogenization from our widget technology that gives our Baridi Black cold brew a creamy texture and...
thumbnail courtesy of qsrmagazine.com