ProLabel Insights: Consumers’ hearts and minds influenced by trust, certification

Our take: Here's a dive into a topic we consider useful for 2019.

Consumers are becoming educated not only about the products they purchase, but also the companies behind them. Smart companies consider easy access to transparency a matter of necessity and connected to their bottom line. Read the full trust report here.

The age of restorative and regenerative brands is taking center stage. In an era of heightened environmental challenges and climate change in the daily news, there’s mounting evidence consumers are differentiating brands by their authenticity, values and sustainability credentials at an unprecedented rate.

Alongside this growing consumer consciousness and awareness, we’re witnessing the mainstreaming of certification, with the surge in certified products appearing in our weekly shopping baskets — from coffee in Lidl, chocolate in Asda to bananas in Aldi and Tesco.

For example, in the United Kingdom, you’re spoiled for choice for where to buy your coffee from Rainforest Alliance Certified farms: from McDonald's, Costa, EAT or POD.

Everyday consumers can make ethical purchasing decisions in their daily lives and vote with their wallets.

Some would argue retailers exist only as curators of products and services and soon would stop stocking items that didn’t sell.

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