Taliah Waajid has made a name for herself as an expert in the care and styling of naturally curly, coily, kinky, and wavy hair textures.
Waajid launched Black Earth Products in the late 1990s and is best known for her eponymous branded hair care portfolio, that now comprises seven separate product line: Protective Styles; Curls, Waves, & Naturals; Kinky, Wavy, Natural; Green Apple Aloe; Pure & Natural Shea-Coco; Black Earth Products; and Jamaican Black Castor Oil.
She is also the founder of the popular World Natural Hair and Healthy Lifestyle Event, which first opened in 2014.
Taliah Waajid’s Protective Styles collection is meant for women moving between chemically treated styles and natural looks.
According to the brand’s release more than 80% of African-American women wear extensions, weaves, and wigs.
The collection of products was designed with these women in mind and formulated as both scalp care and hair care for women who once chemically straightened their hair, now wear a protective style, and will soon their natural curly, coily, kinky, or wavy hair.
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