Pet product labels frequently featuring “Made in USA”

Our take: Pet labels featuring "Made in USA" designation in response to owner requests... | 


The shelves in pet stores have always been colorful, but it’s likely that customers are now seeing more red, white and blue than ever before. These pet owners probably aren’t surprised to see more labels calling out where pet product ingredients and materials are sourced and assembled—after all, this is what they’ve been demanding.

The made in the USA phenomenon is hardly new to the industry, with many tracing its birth back to the melamine recalls of 2007, during which the “FDA learned that certain pet foods were sickening and killing cats and dogs,” according to the government agency’s website.

Certain vegetable protein products containing melamine, which is an industrial chemical not approved for use as an ingredient in animal or human foods in the U.S., were mislabeled as wheat gluten and rice protein concentrate and later imported and used to formulate pet food.

“I think the 2007 pet food recalls really brought the suspicion around Chinese ingredients to the forefront of the public psyche,” said Lucy Postins, founder of The Honest Kitchen, which produces cat and dog treats and food, sourcing a majority of its ingredients in North America and none of them from China.

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