What does your package color say to consumers?

Our take: Snap judgements about product selection can be associated primarily with brand color selection... | ----------------

In today’s competitive retail space, it’s important for brands to make a colorful impression on consumers and stand out from the crowd on the shelves.

The psychology of color, as it relates to persuasion in marketing and branding, is one of the most interesting, if controversial, aspects of the industry.

While the same color can evoke different emotional responses from an individual based on his or her personal experience, much broader messaging patterns are found in the perception of color.

A study found up to 90 percent of snap judgements made about products can be based on color alone.

Snap judgements aside, almost 85 percent of shoppers cite color as the primary reason they buy a particular product, and 80 percent believe color increases brand recognition.

Read the rest of this story from packagingdigest.com...

thumbnail courtesy of packagingdigest.com

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