Why consumers are demanding experiential marketing

Our take: Companies and marketers are now required to look at ways to tell the story beyond the product... | -----------------

Flicking through a magazine over the holiday break, I happened across an article that was simultaneously fascinating and depressing.

Instagram-worthy museums, where people go to take selfies in front of eye-popping exhibits, or whilst floating in ball pools, are apparently taking off in America.

What this highlights is how consumers want to place themselves in the center of the story whilst having fun.

Read the rest of this story from just-drinks.com...

thumbnail courtesy of just-drinks.com

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