Why food and tech need to better connect

Our take: Food-tech has proven its growing role in the industry, while early investment is serving to sift out quality ideas from the chaff... | -------

That U.S. subscription meal-kit company Chef'd, which counted among its financial backers Campbell Soup Co. and Smithfield Foods, abruptly went out of business is a reminder that food-tech is by no means a sure bet.

Last month, I participated in the 5th annual Food IT conference at the Mission Bay campus of the University of California San Francisco, a high-tech campus set among green lawns and trees in one of San Francisco's newest and most "up-and-coming" neighborhoods.

The campus' physical setting, high-tech buildings and labs (the campus' focus is on science, medicine and related technologies) mixed with bucolic landscaping, served as a good metaphor for the conference, which had as its mission the connecting of the people and industries feeding the world – farmers and the food industry – with the people and industries – Silicon Valley – that are changing the world through innovation in information technology.

Rob Trice, a partner in The Mixing Bowl, the Silicon Valley-based group that hosts the conference and connects innovators in IT with the food and agriculture industries, told me increasing communication and connections between...

Read the rest of this story from just-food.com...

thumbnail courtesy of just-food.com

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