Why is kombucha gaining traction with big drinks companies?

Our take: Kombucha has started to appear on the radars of companies like Molson Coors... | 

Kombucha has been a niche beverage market in the U.S. for at least the past decade, but that may have changed forever on 1 June, when Colorado-based Molson Coors closed its purchase of Clearly Kombucha.

"We believe that the kombucha market is in its early stages," said Pete Marino, president of Tenth & Blake, the craft and speciality beverage unit that will manage Clearly Kombucha.

Formed in 2010, Tenth & Blake is the craft and import business development arm of Molson Coors' US-based MillerCoors unit, set up to "create, build and expand a collection of world-class craft and import brands".

Clearly Kombucha has only been around since 2009, founded by two Stanford University students, Ali Zarrow and Caleb Cargle, who set out to craft a kombucha that was smoother and easier to drink than existing store-bought products.

The result was an artisanal and hand-crafted kombucha brewed from whole leaf tea and continuously fermented in a SCOBY (symbiotic culture of bacteria and yeast). Clearly Kombucha currently offers a bottled line of kombucha in six flavours, including Asian Pear, Ginger Mint Lemonade, Raspberry Ginger and Black Currant.

Read the rest of this story from just-drinks.com...

thumbnail courtesy of just-drinks.com

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