Diluteze aims to provide a simpler, safer way to handle chemicals

Diluteze founder Simon Ruddy first spotted the gap in the market for a safer way of handling chemicals when working as a salesman with hygiene and cleaning products company, SC Johnson & Diversey.

Diluteze is a Dublin-based start-up that designs products to help and protect those using potentially harmful chemicals such as weed killers and harsh detergents.

The company’s founder is Simon Ruddy who first spotted the gap in the market for a safer way of handling chemicals when working as a salesman with hygiene and cleaning products company, SC Johnson & Diversey.

“I developed a keen interest in innovation and saw opportunities every day to make improvements in the products I was selling,” he says.

Ruddy spent two years doing market research and exploring potential product designs before setting up Diluteze in January of this year. The company’s first three products will go on sale in early 2019 and Ruddy expects to be employing about 13 people within five years.

“Manufacturers everywhere are under increasing pressure to reduce the amount of plastic packaging they generate,” he explains.

“This presents a particular challenge for the chemical industry as chemicals by their nature require...

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thumbnail courtesy of irishtimes.com Photograph: Corin Bishop