Brands That Tell A Sustainability Story

Our take: Brands are showing increasing openness to responsibility, from packaging materials to ingredients --- and ethics... | ------------------

Dr. Hauschka products are natural, cruelty-free, and don’t contain synthetic fragrances, dyes, or preservatives.

Pure plant extracts are hand-harvested and processed with care for the greatest potency.

The brand says, “We consider all types of packaging materials. For product protection, aluminum is ideal. It is impermeable to light and oxygen and protects sensitive ingredients.

Because of its malleable form, no dirt or microorganisms from the air are drawn in when the product is removed.” L’Oréal’s Garnier has the new signature tagline, “By Garnier, Naturally.”

Garnier pledges to continue to introduce measures to reduce plastic usage by committing to 100% PCR waste for shampoo, conditioner, and leave-in conditioner bottles in its No. 1 selling hair care collection—Fructis Sleek & Shine—by the end of 2019.

Read the rest of this story from beautypackaging.com...

thumbnail courtesy of beautypackaging.com

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