Case Study: Kit Kat reviving an iconic brand

Case study: Nestle tasked Appetite Creative to highlight Kit Kat's brand value and flavor diversity. The Drum explores the strategy behind its selection of visual appeal and verbiage elements... | ---------------

The infamous Kit Kat chocolate bar has been a staple in pantries since 1935, when the four-finger wafer crisp chocolate bar was launched in London.

Initially created by Rowntree’s of York and now produced by the largest food company in the world, Nestle, Kit Kat has enjoyed many renditions over the years - taking many shapes, sizes, and flavors.

Following the success of their newly-launched...

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