Our take: Focus on Dust Bowl's maturity and future versatility part of rebrand effort... | -------------
Established in May of 2009, Dust Bowl Brewing Co. is fast approaching its ten year anniversary. And while the milestone is just around the corner, the growing company took last year to evaluate its industry positioning and brand development.
“We knew 2019 was going to be a big year for us,” commented Brett Tate, founder and owner of Dust Bowl Brewing Co.
“We’re celebrating our tenth year in business, we’ve purchased our own canning line and are launching our core brands in cans this spring, we’ve expanded into Southern California, and we’re opening our first satellite taproom in Monterey, California, so we wanted to make sure we approached these projects and growth strategies with the best brand messaging for our...
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