Five basics for engaging customers with packaging

Our take: Packaging Digest offers their top five tips for brand-building and engaging customers with packaging... | ------------------

Selling physical products is not a simple activity due to numerous operations and factors that must be considered. From website content to product packaging, every brand must use the proper branding and marketing strategies that ensure consistent business growth. The purpose of these strategies is to improve the brand’s reputation and customer loyalty.

Here are our top five tips regarding brand-building and engaging customers with packaging:

1. Keep your brand’s message consistent. Your packaging text, design and style should look similar to the text, design and style displayed by your website, logo and communication.

For example, if you’re a motivational brand that sells products for extreme sportsmen, you can use power words, motivational words that would inspire and motivate the customers.

You can also use bold designs that inspire strength and power. Keep your brand’s message consistent across all channels, including: Your packaging design and text.

Simply put, make your customers feel like they’re understanding your brand’s personality, values and culture by providing them clues everywhere they go. It's a good opportunity to create a marketing campaign to highlight the brand features that are close to...

Read the rest of the top five tips from

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