How to Avoid Branding Sacrifices with Your Packaging

Our take: Few companies are delivering consistent marketing messages that maximize impact. Multichannel Merchant shows how aligning digital marketing and physical branding is key... ----------------

The modern marketplace is changing fast. Global ecommerce has grown by double digits every year since 2012. While retailers have rushed to have the technology and logistics in place to facilitate customer expectations, consistent branding has suffered.

Consider these stats.

  • Consistent branding across all platforms increases revenue by up to 23% according to LucidPress
  • 87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand, according to Marketing Insider Group
  • 72% of marketers say branded content is more effective than magazine ads, TV, or direct mail, according to The Content Council
  • Color alone improves brand recognition by up to 80% according to the University of Loyola.

Here are three tips to align branding across channels:

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