Our take: The company unveiled fresh brand design along with several new products at the Natural Products Expo West... | -----------------
Lifeway Foods, a supplier of the probiotic fermented beverage known as kefir, has unveiled an updated brand look, which is the company’s first major redesign in over 10 years.
“Lifeway’s packaging refresh is part of an invigorated company spirit that is ready to be on display at more retailers than ever before,” said Lifeway Foods’ CEO Julie Smolyansky.
“This fresh design goes deeper than just the surface level. The new branding is part of our renewed momentum to deliver on the promise to be the most innovative probiotic and fermented foods brand in the business.”
Lifeway will show Plantiful, a line of plant-based probiotic beverages made with all organic ingredients and non-GMO pea protein.
This new line is 100 percent free from dairy, gluten, and soy and will be available to sample in flavors like coconut vanilla, mixed berry and tropical fruit.
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