Our take: Challenging your fundamental assumptions from time to time is a necessary part of your strategy... | -------------------
It is so important to look at your business critically and ask these four fundamental questions.
Not doing that on a routine basis is a huge risk to the business.
When I first sit down with a founder or CEO, I ask them four key questions.
On the surface, these questions appear simple, basic, even a bit general.
In my experience, however, the clarity and succinctness in which they are answered are predictive of both the likelihood and the speed with which their desired outcomes are achieved.
The questions should be asked and answered in sequential order.
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