Our take: Brand Finance reveals its Cosmetics top companies, with digital he key driver r growth expectations... | --------------------
It’s that time of year again when Brand Finance releases its Cosmetics 50, and we, of course, have it covered. First up, let’s look at the top five. And, despite it’s well documented troubles, consumer lawsuits and brand value dropping 20 percent over the past year to US$10.1 billion, Johnson & Johnson still held strong at the top.
According to Brand Finance, despite the baby powder being only a small share of Johnson & Johnson’s revenues, it’s link to the company image is 100%, therein projecting a shaky outlook.
However, the ‘burgeoning’ group of brand’s under its umbrella are said to give hope for J&J going forwards.
thumbnail courtesy of globalcosmeticsnews.com