2019 Is The Year of the Empowered Consumer

Our take: Consumers value the emotional connection with a brand and the sum of their experience... | --------------------

It’s no secret that the retail industry has undergone a significant evolution over the past decade.

2018 introduced powerful and transformative changes that will have a lasting impact on the retail landscape.

The changes have fundamentally altered the way consumers interact with and purchase from brands, how brands build relationships with consumers, and how a customer's journey is managed...

Read the rest of the mytotalretail.com...

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