Consumer and Retailer Marketing Opinions Towards One Another Don’t Add Up

Our take: Retailers know they must engage customers by personalizing offers based on shopping history and preferences, but many are struggling to create personalized experiences that shoppers engage with... | --------------

There’s pressure for brands to compete on customer experience (CX) in nearly every industry.

Retail marketers, in particular, are pressured to meet growing expectations from today’s empowered customer for an experience tailored to their preferences at every stage of their specific journey.

For retailers, this may seem daunting, as companies must update their business...

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