Our take: TotalFood offers five packaging design trends to increase visibility that are easily adapted for any business... | -------------
Packaging is the touchpoint between your brand and your customers. It’s what consumers see, pick up, hold, and take home with them. Make sure your products don’t get left on the shelves in 2019 because of dated, unattractive packaging design.
Let’s take a closer look at each of these trends.
- Transparent packaging
Customers want to know what’s inside of their products, and transparent packaging is a way to show and tell in an attractive way. Providing a literal window into your product helps build trust and (pardon the pun) transparency.
It shows that you have nothing to hide, and can encourage a level of trust not possible with products hiding behind a closed box. After all, seeing is believing.
2. Cause-friendly package graphics
Companies that stand for something resonate with consumers. A Core LLC study confirmed this, revealing some impressive numbers.
According to the study: Forty-one percent of Americans say they have purchased a product in the past year because it was associated with a social or environmental cause.
thumbnail courtesy of totalfood.com