Foundations For Engaging The Modern CPG Consumer

Our take: Whitepaper examines why brands should approach loyalty from the viewpoint of customers who vet purchases with word-of-mouth input, product reviews and detailed price comparison... | ----------------

Twenty-eight percent of consumers have left a customer loyalty program before redeeming a single reward. Is customer loyalty dead? Not quite.

Brands like Nutiva, Unilever, Lola and PillPack are seeing customer loyalty success by leveraging new approaches for their programs and focusing on speaking to the consumer's need for:

  • On-trend products
  • Emotional connection
  • Surprise and delight
  • Quality and trust
  • Instant gratification.

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