Russell Stover corrects ‘brand communication problem’ for sugar-free line

Our take: Food Navigator examines "craveable" package transformation of what had been a wavering product... | --------------

Russell Stover enjoyed years of market dominance when it first launched its seemingly 'too-good-to-be-true' sugar-free chocolate line in the '80s.

But lately, its sugar-free chocolate sales have wavered as it fell out of favor with consumers who perceived the products to be at odds with a growing better-for-you lifestyle....

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