Our take: Packaging Digest outlines the shift toward healthful snacking and and ecommerce options... | --------------
Financially, the candy and snack industry is a healthy business. Increasingly, that term is becoming more literal as well.
For example, according to the National Confectioners Association, by 2022 manufacturers pledge at least half of individually wrapped products will be 200 calories or less.
Additionally, 90 percent of the category’s bestsellers will put calorie information in a starring role—right on the front of the packaging.
At the NCA’s 2019 Sweets and Snacks Expo, attendees heard about notable market facts and trends, including: Booming e-commerce sales.
IRI reports online sales of packaged candy, snacks and other treats has hit the $1 billion mark. Over the past two years, increases in internet sales of chocolate led the field (24 percent), with non-chocolate (15 percent) and gum.
Non-chocolate is pulling ahead.Traditionally chocolate has worn the crown in category growth. In 2017 and again last year, however, non-chocolate has pulled ahead, reports NCA.
Seasonal non-chocolate offerings jumped by 6.5 percent in that time. Candy, snacks and gum reign.
thumbnail courtesy of packagingdigest.com