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Branding & Marketing Resources
Brands That Tell A Sustainability Story
Our take: Brands are showing increasing openness to responsibility, from packaging materials to ingredients --- and ethics... | ------------------ Dr. Hauschka products are natural, cruelty-free,…
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The 2019 brand value list – movers and shakers
Our take: Brand Finance reveals its Cosmetics top companies, with digital he key driver r growth expectations... | -------------------- It’s that time of year again…
Read moreTen tasting trends: See what’s ahead for snacks and sweets
Our take: Packaging Digest outlines the shift toward healthful snacking and and ecommerce options... | -------------- Financially, the candy and snack industry is a healthy…
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Consumer and Retailer Marketing Opinions Towards One Another Don’t Add Up
Our take: Retailers know they must engage customers by personalizing offers based on shopping history and preferences, but many are struggling to create personalized experiences…
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How to Avoid Branding Sacrifices with Your Packaging
Our take: Few companies are delivering consistent marketing messages that maximize impact. Multichannel Merchant shows how aligning digital marketing and physical branding is key... ----------------…
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