Branding & Marketing Resources
Brands That Tell A Sustainability Story
Our take: Brands are showing increasing openness to responsibility, from packaging materials to ingredients --- and ethics... | ------------------ Dr. Hauschka products are natural, cruelty-free, and don’t contain synthetic fragrances, dyes, or preservatives. Pure plant extracts are hand-harvested and processed with care for the greatest potency. The brand says, “We…
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The 2019 brand value list – movers and shakers
Our take: Brand Finance reveals its Cosmetics top companies, with digital he key driver r growth expectations... | -------------------- It’s that time of year again when Brand Finance releases its Cosmetics 50, and we, of course, have it covered. First up, let’s look at the top five. And, despite it’s…
Read moreTen tasting trends: See what’s ahead for snacks and sweets
Our take: Packaging Digest outlines the shift toward healthful snacking and and ecommerce options... | -------------- Financially, the candy and snack industry is a healthy business. Increasingly, that term is becoming more literal as well. For example, according to the National Confectioners Association, by 2022 manufacturers pledge at least half…
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Consumer and Retailer Marketing Opinions Towards One Another Don’t Add Up
Our take: Retailers know they must engage customers by personalizing offers based on shopping history and preferences, but many are struggling to create personalized experiences that shoppers engage with... | -------------- There’s pressure for brands to compete on customer experience (CX) in nearly every industry. Retail marketers, in particular, are…
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How to Avoid Branding Sacrifices with Your Packaging
Our take: Few companies are delivering consistent marketing messages that maximize impact. Multichannel Merchant shows how aligning digital marketing and physical branding is key... ---------------- The modern marketplace is changing fast. Global ecommerce has grown by double digits every year since 2012. While retailers have rushed to have the technology…
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More Branding & Marketing resources...
RESOURCES
ProLabel, Inc. is committed to providing innovative labeling and packaging solutions. COO Sean Carty discusses the collaboration
with UPM Raflatac that led to a breakthrough in UV inkjet printing.
Below you'll find the resource library for each of our primary market categories -- Consumer Goods and Industrial / Chemical. We add new content every day, and we encourage you to use our libraries to stay on top of the latest trends and information within your market space.
Consumer Goods Articles
Our Consumer Goods category features articles and information pertaining
to the following market spaces: Food & Beverage, Skin Care & Beauty,
Household Goods, Nutraceutical & Pharmaceutical, Automotive, and
Cannabis & Cannabinoid.
Industrial / Chemical Articles
Our Industrial / Chemical category features articles and information pertaining to the following markets: Chemical, Industrial, and Petroleum products. We are familiar with applications related to specific containers as well as the private label considerations associated with companies in these market spaces.